Faults & Fracturesa tumblelog

Mr. Anderson, let’s talk about the future of journalism.

This is going to be a very annoying interview. I don’t use the word “journalism.”

OK , how about newspapers? They are in deep trouble both in the United States and worldwide.

Sorry, I don’t use the word “media.” I don’t use the word “news.” I don’t think that those words mean anything anymore. They defined publishing in the 20th century. Today, they are a barrier. They are standing in our way, like a horseless carriage.

With The Long Tail, we gave away 200 books to the first bloggers who asked for them and promised to review them (the “long tail of book reviewers”). That worked great, but times have changed. So this time, we’re going to go all full-spectrum on the giveaway.

We want to give books to people who will spread the word—as with free digital forms, we think that free is the best form of marketing. Convince us that you’ve got a megaphone, microphone or at least know people who know people and we’ll send you a signed book, weeks ahead of publication.